When Chick-fil-A® asked for some help designing a mobile app for some of their test stores we jumped at the chance. Although it is still fast food, Chick-fil-A® offers a much healthier option than the burger joints on every corner. One of the Newfire team’s favorite meals that is pretty clean and still has some nutritional value is the:
Chick-fil-A® Chargrilled Chicken Sandwich – 310 Calories
Side Salad – 80 Calories
DASANI® Bottled Water– 0 Calories
Total Calories: 390
Chick-fil-A® wanted to offer menu items like this to customers through the mobile app. Some of the requirements:
- Allow customers to quickly browse nutritional facts of menu items and submit in-store orders for quick pickup.
- Generate location based deals and promotions through geofencing and push notifications.
- Create a loyalty program that would enrich the customer experience through in-app games and challenges that allowed users to level up and unlock special deals.
- Information Architecture
- Product Design